Satyam Audios seems to have initiated the return of the LP record (I had a hard time explaining to my 12 – year old nephew about what exactly an LP does) with a collection of 8 songs from 7 movies, there being two from Krishnagudiyil oru Pranaya kaalalthu, and the LP is priced at Rs 599/-
The Disc release was on July 17, 2011 at the Ernakulam Press Club Hall with B Vijay Kumar, renowned film historian and archivist (our very own Vijay ji) receiving a copy from M Jayachandran. Vijay ji has also written the beautiful sleeve notes for the LP.
This is the track listing :
- Kaathirippoo Kanmani ( Krishnagudiyil ) : KJY and KS Chitra
- Karaley Nin ( Devadoothan ) : KJY and Preetha
- Pachappanam Thathey ( Nottam ) : KJY
- Etho Nidra than ( Ayal Kathayezhuthukayaanu ) : KJY
- Pinneyum Pinneyum ( Krishnagudiyil ) : KJY
- Ente ellam ellam ( Meesha madhavan ) : KJY and Sujatha
- Manassey Paadoo nee ( Paranjutheeratha Visheshangal ) : KJY
- Parayathey Ariyathey ( Udayanaanu Thaaram ) : KJY
Though I have always loved the EP’s and the LP discs and have spent a substantial part of my resources ( notice the euphemism 🙂 )in collecting them, I still am at sea when it comes to the commercial viability of such an enterprise, in these times, even though buying the argument of this being a niche segment and Satyam Audios knows exactly what they are doing. Audio CDs of movies as a standalone product has long ceased to be channel of revenue for the producer. The dealer who retails it, is most of the time, the main culprit who peddles the mp3 version of the Movie OST on the side, and let’s face it, for an audio CD that is normally priced at Rs 95/- with one or at the most two popular tracks, the average cinephile would go for the easy way out, buying the two tracks from the retailer through his own private mix cds. The producer gets the short end either ways. Though a shared file on the web is a given, there is also a reasonable amount now made in the form of organised, individual track downloads through ‘enlightened’ music portals and the music wing of the popular media houses.
Which all points to the average target buyer of the current songs from the music, the 18 – 35 age group (on an average ). Their preferred media players are their personal devices, and they like to listen on the go, be it from their personal music player devices or their cell-phones. They are also a group that finds great difficulty in coming to terms with the concept of a Long Playing Record and a turntable that plays it, BOTH bulky, clumsy and non-portable.
I am given to understand that the music rights catalogue that resides with Satyam Audios hardly figure the oldies – its mostly the early 2000’s movies and its OST’s that would get a second shot as LPs to the best of my knowledge. Being the pioneer in the resurgence of this vintage media, there are two commercial requirements that Satyam Audios need to fulfill if they want to pull this off as a reasonably profitable enterprise , in my honest opinion :
- Ensure atleast one local supplier for the state who can provide LP players, which can result in a small churn in new audiophiles trying out the medium and maybe liking it too. ( I just wonder what in the world am I going to do even if I, as a newbie, buy an LP, being carried away by the moment, and realise that I just don’t have any idea on WHAT to play it on ! ). If they need a small but significant rate of conversion in the existing audience, make sure they have both available – the LP and its player.
- Get as much as catalogue rights of the old tracks, way back, beginning from the Gramaphone record of ‘Jnanambika’ (1940). The baby-boomers’ generation who were used to LPs and EPs, and count on some of them in their sunshine years to be their favorites will certainly buy them, if re-released in the 78 rpm mode. I personally know a lot of them willing to buy a re-release disc of Jnanambika’ (1940), just for the memories.
They have announced their next release to be a compilation of Shreya Ghosal’s Malayalam popular hit songs. And I’m thinking, who exactly are they targeting as their buyers ? Darned if I knew.
Satyam Audios’ Address at Kochi.
XL /1260 B, Drowpathy,
TD Road, Kochi
Kerala, India. Pin: 682011
They have an online site http://satyamaudios.com/. Please don’t even bother visiting that. The ‘Latest News’ there is still the audio cd release of Yugapurushan (2010)!
Would love to know your thoughts. Do write in.
The Video of the LP Release. ( Courtesy : Musthafa )
You can also read a recent article from The Hindu on the resurgence of LP’s in India here.