Remember the excitement of opening a new book by your favorite author with that breathless sense of anticipation, the spirit ever-ready to explore the magic realms created by words ? It wasn’t anything different as I typed in the magic letters of the website url that was hoped to be the center of everything magical and shared the excitement of the new version of Rathinirvedam, the 2011 version.
All I got was a kick in the face.
How can someone mangle content like this? Does Manglish mean mangled English? Beats me. When you set about remaking a Classic, specially 30 + years down the line, and take the creative liberties of integrating suitable but subtle modifications to make it palatable for the new audience, you also have a responsibility of staying true to the historic facts of the film! Just as the same way you employ the best of creative craftsmen to craft the new version, you also need to deploy an equally efficient team who knows what they are dealing with in the first place, and then set about to give it due justice as you spread the word across all media using suitable tools. But this, my friend, is unforgivable. This is travesty!
The welcome text goes this way : (Text copyright | www.rathinirvedam.com )
“Rathinirvedam (1978) is known to a landmark movie in the Malayalam industry landmark movie with two legends behind the scene, P.Padmarajan and Bharathan. With the expressive writing style of Padmarajan and the Bharathan touch changed the whole outlook of Malayalam movie industry.
Padmarajan worked as an announcer at All india Radio (AlR) and he had to take voluntary retirement as he was becoming busy in film field. Many criticized his sensual portrayal of sensualism, but even the critics respected the expressive way of storytelling by the master.
He started his career writing a screen play for Bharathan for the movie Prayaanam (1975). Later turning into direction he made some major contributions to the industry with his brilliance as a writer. Rathinirvedam was adapted from the novel of Bharathan in the same title.
The remake of the movie starring swetha menon is using the same screenplay by the writer himself. The script is more or less the same as that of the Yesteryear Rathinirvedam . This itself shows the class of the writer who took an early vacation from life and left us with some classic movies of all time.
I am willing to forget the flowery prose that moves with the lissome grace of a drunk elephant, the sneery disregard for grammar, and even mangling phrases and expressions that make me cringe at every second sentence.
Bharathan wrote Rathinirvedam ?
How can you ever put something so fundamentally wrong as the creative team behind a historic remake event, out for consumption in the public domain ? Didn’t the director of the project, TK Rajeev Kumar ever go through it? Or for that matter, its script writer? The producer Suresh Kumar, surely, he should know better. No one? Dear God.
To the creative team of amvizone who seems to be the ones behind the creation of the website,
- If you are not sure about something, ask !
- If its physically taxing, get online and check. Padmarajan’s Wiki Page gives you the details. All you have to do is Google search, ” Padmarajan ” – is that so difficult?
- Surely, the production budget had taken into consideration the content creation of the website too? Are you telling me that you couldn’t find even one person with reasonable proficiency in English in your professional circle?
Yours truly also tried to get in touch with the team, putting across a request through the Official Facebook Page of Rathinirvedam as they have not found it utilitarian enough to have a Contact Us page for www. rathinirvedam.com. Its almost 5 hours now. The message seems to have disappeared (deleted?) and the mail box stands empty. So much for social media awareness online!
What enrages this weary heart is the callousness with which one addresses and approaches a project that is one of the classic productions in Malayalam Cinema. This is criminal. Period.